About
My professional journey has been shaped by over 15 years in logistics and supply chain operations, working with global companies including DHL, Arcadia Group, Topshop/Topman, and the NHS Supply Chain. While my career began far from the fashion floor, working within the Arcadia Group and Topshop environment gave me a genuine appreciation for how the industry operates behind the scenes — from stock movement to brand presence. That experience, combined with my love for fashion, inspired me to make a bold change and pursue a formal education in the field.
My background
I'm particularly drawn to fashion marketing and brand strategy — the art of crafting a consistent identity that resonates with people on an emotional level. I'm also fascinated by the role of social media and digital platforms in shaping how fashion brands communicate today. Understanding how to build an authentic presence online, connect with audiences, and translate creative vision into campaigns is something I find genuinely exciting and am developing through my studies.
Interests in fashion
My goal after graduating is to work in fashion brand marketing — contributing to a team that builds meaningful connections between a brand and its audience. I'm eager to bring my real-world understanding of supply chains and business operations together with my growing marketing knowledge to offer a perspective that is both creative and commercially grounded.